Creating Customer Value: Building Loyalty and Enhancing Experiences for Lasting Success
Create Value Creating value for your clients is the heart of any successful business endeavor. To embark on this journey, it's crucial to...
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The Customer Experience Blog
We are in the business of helping you connect your CX programs and practices (however you chose to refer to the work you're doing to make your customers successful), to revenue. Check out our blog to learn more and share your thoughts.
Tom Cates
- Jul 7
- 3 min
The Key to Business Success: Strategies for Maximizing Customer Value
In today's competitive business landscape, it's crucial to understand that all customers are not created equal. While every client is...
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Tom Cates
- Jun 30
- 3 min
Unleash the Power of Customer Loyalty
In today's competitive business landscape, it's not enough to know what your customers are doing; you need to understand how they feel...
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Tom Cates
- Jun 23
- 4 min
Building and Communicating Sales Equity: The Power of Audience, Story, and You
In the world of sales, building strong relationships and effectively communicating your value is paramount. It's not just about having a...
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Tom Cates
- Jun 16
- 2 min
Mastering Client Service: Elevating B2B Relationships through Effective Project Management
In the world of business-to-business (B2B) client services, project managers often excel at handling the technical, financial,...
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Tom Cates
- Jun 9
- 3 min
The Art of Surveying Clients for Business Success
Surveying your clients is not just a routine task; it's a vital undertaking that can make or break your business. At Encompass-CX, we...
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Tom Cates
- Jun 2
- 5 min
Understanding Motivation in the Workplace: Exploring the Three Social Motives
Last week, we discussed the contrasting views of Maslow and Murray regarding the number of human needs. However, it's important to...
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Tom Cates
- May 19
- 3 min
The Hedgehog Concept
Choose a Winning Business Strategy: Price, Product, or People? Many brilliant corporate strategy gurus have created and tested...
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Tom Cates
- May 12
- 2 min
The Truth About Loyalty: Debunking Common Myths That Could Harm Your Business
Business success is often equated with customer loyalty. However, there are common misconceptions about what loyalty truly means. Here...
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Tom Cates
- Apr 28
- 3 min
A Guide to B2B Strategies
Cost Leadership Cost Leadership is a business strategy that involves a company focusing on achieving the lowest possible cost of...
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Tom Cates
- Apr 21
- 3 min
Building Sales Equity: The Power of Thanking Your Customers All Year Round
In today's business landscape, customer experience is a topic that has caught the attention of managers, executives, and consultants...
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Tom Cates
- Mar 3
- 2 min
The Evolution of Customer Satisfaction
Over the past few decades, customer satisfaction has undergone significant changes, driven by technological advancements and changing...
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Tom Cates
- Jan 6
- 2 min
A Plan to Reach Your B2B Goals
You cannot reach your B2B goals without focusing on customer experience; any attempt to raise profits, increase productivity, or expand...
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Tom Cates
- Dec 2, 2022
- 3 min
5 Simple Tips for Customer Retention
We have talked A LOT about the importance of customer retention over the past few weeks. Of course, customer retention is critical in...
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Tom Cates
- Nov 11, 2022
- 3 min
The Lollapalooza Effect of Increasing Returns
Earning sales equity improves all three value sources and creates a lollapalooza effect of increasing returns. Increased revenues...
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Tom Cates
- Jul 12, 2021
- 3 min
UNDERSTANDING YOUR BUYER'S PERCEPTION WILL LEAD TO AN EFFORTLESS CLIENT EXPERIENCE
Buyer Perception Impacts Your Business More Than You May Think Unfortunately, in business you can do everything right and still lose a...
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Camille Walter
- Jun 25, 2021
- 3 min
HOW CUSTOMER EXPERIENCE SURVEYS CAN IMPACT YOUR BUSINESS
What Is Customer Experience? Encompass-CX, a partner of The Brookeside Group, was founded with the main goal of optimizing customer...
33 views0 comments
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