Tom CatesMar 32 minThe Evolution of Customer SatisfactionOver the past few decades, customer satisfaction has undergone significant changes, driven by technological advancements and changing...
Tom CatesJan 62 minA Plan to Reach Your B2B GoalsYou cannot reach your B2B goals without focusing on customer experience; any attempt to raise profits, increase productivity, or expand...
Tom CatesDec 2, 20223 min5 Simple Tips for Customer RetentionWe have talked A LOT about the importance of customer retention over the past few weeks. Of course, customer retention is critical in...
Tom CatesNov 11, 20223 minThe Lollapalooza Effect of Increasing ReturnsEarning sales equity improves all three value sources and creates a lollapalooza effect of increasing returns. Increased revenues...
Tom CatesJul 12, 20213 minUNDERSTANDING YOUR BUYER'S PERCEPTION WILL LEAD TO AN EFFORTLESS CLIENT EXPERIENCEBuyer Perception Impacts Your Business More Than You May Think Unfortunately, in business you can do everything right and still lose a...
Camille WalterJun 25, 20213 minHOW CUSTOMER EXPERIENCE SURVEYS CAN IMPACT YOUR BUSINESSWhat Is Customer Experience? Encompass-CX, a partner of The Brookeside Group, was founded with the main goal of optimizing customer...
