RESOURCES
Resources for
Understanding Buyer Equity
From ROI models to practical frameworks, these resources help you see, measure, and improve Buyer Equity across your strategic accounts. Growth becomes visible, predictable, and actionable.
MAKE THE CASE
ROI / Business Case Builder
Online Calculator - 5 min
What: Quantified model for the internal return on investment case with industry benchmarks.
Why: Gives finance and leadership the numbers they need to approve the investment.
UNDERSTAND THE MODEL
PDF - 5 min
What: The six dimensions underlying the Buyer Equity score (BEQ), with behavioral definitions.
Why: Brief internal stakeholders on how the assessment works and what it measures.
Six Dimensions One-Pager
FOR EXECUTIVES
Executive Spine PDF
PDF - 5 min
What: The full Buyer Equity framework in a single executive briefing document.
Why: Internal forwarding document for executives evaluating the platform.
UNDERSTAND THE MODEL
CX Maturity Model
PDF - 8 min
What: Start with a self-diagnostic - where is your CX program at today; where does it need to be
Why: Identify what is missing from your current approach.
Get the CXM Maturity Assessment.
FOR EXECUTIVES
The R-X-A Revenue Guide
PDF - 10 min
What: The retention-first revenue model: how R-X-A compares to AXR economics
Why: A concise strategic brief for CROs who need to make the case for shifting retention investment.
SEE IT QUICKLY
Platform Walkthrough Video
Video - 2 min
What: 2-minute overview of the platform and output types.
Why: Share with colleagues who prefer video over long-form reading.
