You Built a Program That Works
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You run a disciplined CX program Strategic Account teams rely on.
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Surveys go out consistently. Clients respond. Participation is strong.
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You track core signals like CSAT and NPS to understand satisfaction and sentiment, and deliver reporting that leadership trusts.
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Your program is sound. It does what it was designed to do.
Then the Question Changed
For a long time, success was defined by execution and adoption.
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Are teams using the program?
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Are response rates holding?
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Are scores trending in the right direction?
Those questions mattered. They still do.
Now leadership is asking something different.
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Which relationships are actually strengthening?
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Where is risk emerging before it becomes visible?
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What revenue is being protected or expanded?
The question is no longer whether the program is running.
It is whether the program is changing outcomes.
Scores Signal Sentiment. They Don’t Drive Action.
Metrics like NPS and CSAT are valuable indicators.
They tell you how clients feel, but not what action to take next.
What scores do well
Surface how clients feel
Show movement and trend
Confirm when sentiment has shifted
Where scores fall short
They do not show where action is required
They hide individual buyer risk inside averages
They arrive after decisions are already forming
What happens next:
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Risk hides inside account averages until it is too late to respond.
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Feedback arrives quarterly, while client decisions happen continuously.
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CX is asked to justify the program using participation metrics, not business results.
The data exists.
The behavior does not reliably change.
Signals explain what happened.
Action determines what happens next.
The Gap Is Not Measurement. It’s Action.
Most CX programs do not struggle because they lack data.
The challenge is that insight does not consistently alter decisions.
Scores confirm what has already happened. Dashboards explain why leadership should care. But neither ensures that account teams know
where to focus or how urgently to act.
The consequence...
When insight does not change behavior,
risk arrives quietly.
By the time it becomes visible,
the opportunity to influence it has passed.
A Program That
Proves Its Own Value
Your CX program does more than report sentiment...
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What if it also showed Strategic Account teams exactly which relationships needed attention, why they mattered, and what to do next?
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What if you could show leadership, with confidence, how your program influenced retention, expansion, and risk reduction?
That is the difference between a program that measures experience and one that shapes outcomes.
When insight is translated into clear priorities and guided action, teams act earlier. Conversations change. Risk is addressed before it becomes surprise.
The CX program stops defending its relevance
and starts demonstrating its impact.
From Scores to
Relationship Intelligence
This is where CX programs stop reporting sentiment and start guiding behavior.
Traditional CX Programs
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CSAT and NPS as outputs
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Account averages mask buyer risk
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Dashboards reviewed periodically
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Insight arrives after decisions
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Success measured by participation
Encompass-CX
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Scores as inputs to action
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Buyer relationships visible by name
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Continuous relationship intelligence
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Clear priorities for action
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Success defined by outcomes
The difference is not better measurement.
It is intelligence designed to drive action.
How Relationship Intelligence Becomes Action
Encompass-CX incorporates familiar CX signals like NPS, then connects them to individual relationships, risk, and action.
1. Identify Who Matters
See advocates, vulnerable buyers, and hidden risk.
2. Understand
Why
Expose misalignment hidden by averages.
3. Decide
What to Do
Translate risk into clear account priorities.
4. Coach
How to Act
Guide action before revenue is at risk.
Relationship Intelligence closes the gap between knowing and acting
From Program Activity
to Business Impact
“Encompass-CX showed us who was actually loyal.
In the first year, we grew from $16 million to $28 million in revenue, and one strategic client grew fourfold.
That clarity changed everything."
Tim Barrett, COO, Barrett Distribution Centers
As featured in Inc. Magazine
What changed was not more surveys or better reporting.
It was clarity that changed behavior.
Strategic Account teams knew which relationships mattered, where risk was emerging, and how to respond before outcomes were locked in.
Encompass-CX by the Numbers
Built to operate at scale
across complex, multi-buyer client relationships.
1 million+
10,000+
Strategic Account
Team Users
Buyer Responses from Strategic Accounts
2
International
Patents
This scale enables earlier risk detection, clearer alignment, and guided action.
Designed to layer onto your existing tech stack
Encompass-CX connects to your CRM and operational systems to enrich them with relationship intelligence, without disrupting how teams work today.
Encompass-CX pushes relationship intelligence and risk signals directly into your CRM, so account teams act inside the systems they already use.
