A Better Way to Analyze Client Loyalty
Traditionally B2B sales teams cast a wide net in their customer experience approach, creating more personalized messaging, targeting greater touch points, etc. The problem is that this is a costly and inefficient way to address how your client actually feels. Using AI technology we show you how are performing across 6 dimensions: integrity, competency, recognition, proactivity, savvy, and chemistry. to improve relationships with the clients that matter:
The 6 Dimensions of Loyalty
Your team comes fully equipped with the insights you need to satisfy your client's needs and motivate them to become loyal customers. We integrate their survey responses and deliver you a dashboard showing you where you can improve along a buyer's journey.
Integrity
You would be surprised how many sales reps don't deliver on something they promise. Be the source of reliable information and if you can't deliver - don't overpromise
Competency
Can you do what you promise? Show you are capable of managing an account by meeting deadlines, taking notes, and sharing key information about deals and meetings.
The Satisfiers
Becoming a trusted advisor starts by building a foundation with your clients. Do they trust you to carry out the day-to-day responsibilities of a sales rep? There are the satisfiers that show you are doing the bare minimum to stay in business with a customer.
The Motivators
Recognition
Ensure your client feels valued. Introduce them to colleagues, invite them to events, and say "thank you." Show your client you care.
proactivity
Make your client look good in meetings. Alert them to changing markets and competitors that might be impacting them.
savvy
Competency show you know your own business, but savvy shows clients you know theirs: do the due diligence to understand industry and competitors
chemistry
Show your client why this is the right fit. Show interest in their life and give them a spotlight after a successful project or deal.
Do beyond what is expected of you in a traditional buyer-seller relationship. Ask yourself, do I make my clients look good in meetings, understand their pain points, and make an effort to make the relationship work. There are the motivators that transition you from a transactional vendor to a trusted advisor.