The Customer Experience Blog

We are in the business of helping you connect your CX programs and practices (however you chose to refer to the work you're doing to make your customers successful), to revenue. Check out our blog to learn more and share your thoughts.

WHAT IS YOUR CUSTOMER RETENTION RATE? CHANCES ARE, IT CAN BE IMPROVED.

Camille Walter

Jul 30, 2021
4 min

WHAT IS YOUR CUSTOMER RETENTION RATE? CHANCES ARE, IT CAN BE IMPROVED.

So, you want to increase your company’s sales equity but you don’t know how. Let’s take a look at the typical sales process: You give...

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UNDERSTANDING YOUR BUYER'S PERCEPTION WILL LEAD TO AN EFFORTLESS CLIENT EXPERIENCE

Camille Walter

Jul 12, 2021
3 min

UNDERSTANDING YOUR BUYER'S PERCEPTION WILL LEAD TO AN EFFORTLESS CLIENT EXPERIENCE

Buyer Perception Impacts Your Business More Than You May Think Unfortunately, in business you can do everything right and still lose a...

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HOW CUSTOMER EXPERIENCE SURVEYS CAN IMPACT YOUR BUSINESS

Camille Walter

Jun 25, 2021
3 min

HOW CUSTOMER EXPERIENCE SURVEYS CAN IMPACT YOUR BUSINESS

What Is Customer Experience? Encompass-CX, a partner of The Brookeside Group, was founded with the main goal of optimizing customer...

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THE 6 DIMENSIONS OF BECOMING A TRUSTED ADVISOR

Camille Walter

Jun 11, 2021
3 min

THE 6 DIMENSIONS OF BECOMING A TRUSTED ADVISOR

What Does It Mean To Be A Trusted Advisor? Do you want to know how to become a Trusted Advisor? The first installation in this Trusted...

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Tom Cates

Jul 24, 2020
3 min

HOW CUSTOMER EXPERIENCE SURVEYS CAN IMPACT YOUR BUSINESS

How often do you receive requests to complete customer satisfaction surveys? Especially the type that poke into your consumer mind. It’s...

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Why Measuring Client Experience is Important

Tom Cates

Jul 24, 2020
3 min

Why Measuring Client Experience is Important

How we Measure Customer Experience True customer loyalty is not a vague or intangible emotion. It is a definable and manageable motivator...

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BECOMING A TRUSTED ADVISOR WILL IMPROVE YOUR B2B EXPERIENCE

Tom Cates

Jul 24, 2020
2 min

BECOMING A TRUSTED ADVISOR WILL IMPROVE YOUR B2B EXPERIENCE

Relationships Matter in B2B Customer Experience You perceive your individual client relationships 1 of 2 ways: You are undervaluing them...

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NPS IS NOT ENOUGH TO MEASURE TODAY’S CUSTOMER EXPERIENCE

Tom Cates

Jul 24, 2020
2 min

NPS IS NOT ENOUGH TO MEASURE TODAY’S CUSTOMER EXPERIENCE

How Do We Measure Customer Experience For twenty years, businesses have benefited from conducting surveys with clients and customers to...

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The Customer Experience Blog

WHAT IS YOUR CUSTOMER RETENTION RATE? CHANCES ARE, IT CAN BE IMPROVED.

UNDERSTANDING YOUR BUYER'S PERCEPTION WILL LEAD TO AN EFFORTLESS CLIENT EXPERIENCE

HOW CUSTOMER EXPERIENCE SURVEYS CAN IMPACT YOUR BUSINESS

THE 6 DIMENSIONS OF BECOMING A TRUSTED ADVISOR

HOW CUSTOMER EXPERIENCE SURVEYS CAN IMPACT YOUR BUSINESS

Why Measuring Client Experience is Important

BECOMING A TRUSTED ADVISOR WILL IMPROVE YOUR B2B EXPERIENCE

NPS IS NOT ENOUGH TO MEASURE TODAY’S CUSTOMER EXPERIENCE

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