Camille WalterJul 123 minUNDERSTANDING YOUR BUYER'S PERCEPTIONUnfortunately, in business you can do everything right and still lose a buyer to a competitor. As a business owner, you get to determine...
Camille WalterJun 253 minUNDERSTANDING YOUR CUSTOMER'S EXPERIENCEEncompass-CX, a partner of The Brookeside Group, was founded with the main goal of optimizing customer experience. Customer experience...
Camille WalterJun 113 minTHE 6 DIMENSIONS OF BECOMING A TRUSTED ADVISORThe first installation in this Trusted Advisor series explained the importance of being a trusted advisor to your clients. If you haven’t...
Tom CatesJul 24, 20203 minHOW CUSTOMER SATISFACTION SURVEYS CAN IMPACT YOUR BUSINESSHow often do you receive requests to complete customer satisfaction surveys? Especially the type that poke into your consumer mind. It’s...
Tom CatesJul 24, 20203 minMEASURING THE CLIENT EXPERIENCE – WHY IT’S IMPORTANTMEASURING THE CLIENT EXPERIENCE True customer loyalty is not a vague or intangible emotion. It is a definable and manageable motivator of...
Tom CatesJul 24, 20202 minTHE TRUSTED ADVISOR RELATIONSHIP – WHY IT’S WORTH ITTHE TRUSTED ADVISOR RELATIONSHIP – WHERE DO YOU STACK UP? Trusted advisors, if you were to sit down to evaluate your customer...
Tom CatesJul 24, 20203 minNPS IS NOT ENOUGH TO UNDERSTAND TODAY’S CUSTOMER EXPERIENCEFor twenty years, businesses have benefited from conducting surveys with clients and customers to try to determine levels of brand...
