The Crucial Role of Relationships in B2B Customer Experience
In the complex world of B2B interactions, the strength and depth of your client relationships can significantly influence your success.
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The Customer Experience Blog
We are in the business of helping you connect your CX programs and practices (however you chose to refer to the work you're doing to make your customers successful), to revenue. Check out our blog to learn more and share your thoughts.
Tom Cates
- Oct 13
- 4 min
The Motivating Riffs and Rhythms of Epic Customer Loyalty
Explore the 4 Motivators of the 6 Dimensions of a Trusted Advisor, acting as magnetic forces that bond a buyer and a seller.
7 views0 comments
Tom Cates
- Sep 28
- 3 min
Building Trust in Business: The Power of Integrity & Competency
Unlock the power of Business Integrity & Competency. Dive into defining trust, its impact on B2B relations, and the path to becoming a Trust
11 views0 comments
Tom Cates
- Sep 13
- 3 min
Integrity and Competency: The Foundation of Trust
In today's competitive business environment, trust is the cornerstone, built on two fundamental pillars: Integrity and Competency.
9 views0 comments
Tom Cates
- Sep 6
- 3 min
The 6 Dimensions of a Trusted Advisor
The pathway to becoming a Trusted Advisor transcends excellent service or product offerings. These are based on 6 Trusted Advisor dimensions
247 views1 comment
Tom Cates
- Jul 14
- 2 min
Creating Customer Value: Building Loyalty and Enhancing Experiences for Lasting Success
Create Value Creating value for your clients is the heart of any successful business endeavor. To embark on this journey, it's crucial to...
7 views0 comments
Tom Cates
- Jul 7
- 3 min
The Key to Business Success: Strategies for Maximizing Customer Value
In today's competitive business landscape, it's crucial to understand that all customers are not created equal. While every client is...
6 views0 comments
Tom Cates
- Jun 30
- 3 min
Unleash the Power of Customer Loyalty
In today's competitive business landscape, it's not enough to know what your customers are doing; you need to understand how they feel...
10 views0 comments
Tom Cates
- Jun 23
- 4 min
Building and Communicating Sales Equity: The Power of Audience, Story, and You
In the world of sales, building strong relationships and effectively communicating your value is paramount. It's not just about having a...
14 views0 comments
Tom Cates
- Jun 16
- 2 min
Mastering Client Service: Elevating B2B Relationships through Effective Project Management
In the world of business-to-business (B2B) client services, project managers often excel at handling the technical, financial,...
8 views0 comments
Tom Cates
- Jun 9
- 3 min
The Art of Surveying Clients for Business Success
Surveying your clients is not just a routine task; it's a vital undertaking that can make or break your business. At Encompass-CX, we...
8 views0 comments
Tom Cates
- Jun 2
- 5 min
Understanding Motivation in the Workplace: Exploring the Three Social Motives
Last week, we discussed the contrasting views of Maslow and Murray regarding the number of human needs. However, it's important to...
10 views0 comments
Tom Cates
- May 26
- 3 min
Motivation: Unlocking the Power to Drive Action
Motivation is a multifaceted process that encompasses an individual's intensity, direction, and persistence of effort towards achieving a...
6 views0 comments
Tom Cates
- May 19
- 3 min
The Hedgehog Concept
Choose a Winning Business Strategy: Price, Product, or People? Many brilliant corporate strategy gurus have created and tested...
11 views0 comments
Tom Cates
- May 12
- 2 min
The Truth About Loyalty: Debunking Common Myths That Could Harm Your Business
Business success is often equated with customer loyalty. However, there are common misconceptions about what loyalty truly means. Here...
8 views0 comments
Tom Cates
- May 5
- 3 min
The Science of Human Motivation: Understanding Our Three Brains
In the world of business, building long-term, loyal customer relationships is crucial to success. This involves understanding your...
6 views0 comments
Tom Cates
- Apr 28
- 3 min
The 3 Key B2B Strategies of Industry Giants
Delve into three key B2B strategies that companies employ to gain a competitive edge: Cost Leadership, Product Differentiators, and Client F
18 views0 comments
Tom Cates
- Apr 21
- 3 min
Building Sales Equity: The Power of Thanking Your Customers All Year Round
In today's business landscape, customer experience is a topic that has caught the attention of managers, executives, and consultants...
7 views0 comments
Tom Cates
- Apr 14
- 4 min
Breaking Out of the Pack
How to Become a Trusted Advisor and Unlock Growth in Your Business Are you an average business person looking to break out of the pack?...
10 views0 comments
Tom Cates
- Apr 7
- 2 min
Being One in a Million is Not Enough
If you are in the market for stainless steel tubing, a simple Google search can quickly overwhelm you with over five million results in...
7 views0 comments
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