Creating Customer Value: Building Loyalty and Enhancing Experiences for Lasting Success
Create Value Creating value for your clients is the heart of any successful business endeavor. To embark on this journey, it's crucial to...
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The Customer Experience Blog
We are in the business of helping you connect your CX programs and practices (however you chose to refer to the work you're doing to make your customers successful), to revenue. Check out our blog to learn more and share your thoughts.
Tom Cates
- Jul 7
- 3 min
The Key to Business Success: Strategies for Maximizing Customer Value
In today's competitive business landscape, it's crucial to understand that all customers are not created equal. While every client is...
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Tom Cates
- Jun 30
- 3 min
Unleash the Power of Customer Loyalty
In today's competitive business landscape, it's not enough to know what your customers are doing; you need to understand how they feel...
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Tom Cates
- Jun 23
- 4 min
Building and Communicating Sales Equity: The Power of Audience, Story, and You
In the world of sales, building strong relationships and effectively communicating your value is paramount. It's not just about having a...
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Tom Cates
- Jun 16
- 2 min
Mastering Client Service: Elevating B2B Relationships through Effective Project Management
In the world of business-to-business (B2B) client services, project managers often excel at handling the technical, financial,...
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Tom Cates
- Jun 9
- 3 min
The Art of Surveying Clients for Business Success
Surveying your clients is not just a routine task; it's a vital undertaking that can make or break your business. At Encompass-CX, we...
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Tom Cates
- Jun 2
- 5 min
Understanding Motivation in the Workplace: Exploring the Three Social Motives
Last week, we discussed the contrasting views of Maslow and Murray regarding the number of human needs. However, it's important to...
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Tom Cates
- May 26
- 3 min
Motivation: Unlocking the Power to Drive Action
Motivation is a multifaceted process that encompasses an individual's intensity, direction, and persistence of effort towards achieving a...
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Tom Cates
- May 19
- 3 min
The Hedgehog Concept
Choose a Winning Business Strategy: Price, Product, or People? Many brilliant corporate strategy gurus have created and tested...
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Tom Cates
- May 12
- 2 min
The Truth About Loyalty: Debunking Common Myths That Could Harm Your Business
Business success is often equated with customer loyalty. However, there are common misconceptions about what loyalty truly means. Here...
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Tom Cates
- Apr 28
- 3 min
A Guide to B2B Strategies
Cost Leadership Cost Leadership is a business strategy that involves a company focusing on achieving the lowest possible cost of...
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Tom Cates
- Apr 21
- 3 min
Building Sales Equity: The Power of Thanking Your Customers All Year Round
In today's business landscape, customer experience is a topic that has caught the attention of managers, executives, and consultants...
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Tom Cates
- Apr 7
- 2 min
Being One in a Million is Not Enough
If you are in the market for stainless steel tubing, a simple Google search can quickly overwhelm you with over five million results in...
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Tom Cates
- Mar 31
- 3 min
Challenges of Cross-Selling
Are you struggling to retain clients and cross-sell effectively? In the world of business, new clients and existing clients are very...
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Tom Cates
- Dec 16, 2022
- 3 min
How to Lower Business Costs
Running a business can be extremely expensive. In fact, 82% of businesses fail because of a lack of cash flow. However, if you reflect on...
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Tom Cates
- Dec 9, 2022
- 3 min
How to Expand Your Business
Most people’s business goals involve expanding their company. Admittedly, this can be a challenging goal to achieve. However, with these...
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Tom Cates
- Aug 19, 2022
- 3 min
How to Create Sales Equity in Your Industry
Opportunities to create sales equity vary depending on the industry and/or the sales situation. Even in B2C relationships, it's possible...
18 views0 comments
Tom Cates
- Aug 12, 2022
- 2 min
EARNING SALES EQUITY IS KEY TO PROFITABLE GROWTH
Over the last couple of weeks, we have done a deep dive into product equity and brand equity. However, we have yet to further discuss the...
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Tom Cates
- Aug 5, 2022
- 4 min
GROWTH OPPORTUNITY IN BRAND EQUITY
Two weeks ago, we briefly discussed brand equity. As a refresher, brand equity is defined as “the tangible and intangible value a buyer...
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Tom Cates
- Jul 29, 2022
- 2 min
GROWTH OPPORTUNITY IN PRODUCT EQUITY
As a reminder from last week’s article, product equity is the tangible and intangible value a buyer receives from his perception of the...
19 views0 comments
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