B2B Black Friday Strategies with Encompass-CX
Updated: Nov 25
Black Friday is traditionally consumer-focused, making it less aligned with B2B purchasing cycles, which often involve longer decision-making processes. This is not to say that B2Bs can't have an opportunity to deepen their client relationships through Black Friday sales.
Because B2B clients prioritize value and long-term partnerships over one-time discounts, Black Friday deals should focus on value-added offerings, such as bundled services or extended contracts that align with long-term client goals.
Moreover, prioritizing enhancements like additional support, training, or strategic resources ensures the deals drive loyalty and strengthen your commitment to delivering top-notch services.
B2B Scenarios for Black Friday Strategies
Of course, offering strategic deals requires understanding your client's needs first. Encompass-CX provides B2B companies with detailed 1:1 Relationship Assessments, offering insights into individual client perceptions and engagement levels. Businesses can leverage these insights during Black Friday to tailor their strategies.
Here are some scenarios for B2B Black Friday strategies using Encompass-CX:
Manufacturer
Scenario: A manufacturer discovers through Encompass-CX that a key client perceives their relationship as merely transactional.
Black Friday Strategy:
Exclusive Product Bundles: Offer customized product bundles at a special Black Friday rate, tailored to the client's specific operational needs.
Personalized Support: Provide complimentary on-site training or extended support services for any new equipment purchased during the Black Friday promotion.
Early Access: Grant the client early access to Black Friday deals, emphasizing their valued partnership.
Consulting Company
Scenario: Encompass-CX data indicates that a client views the consulting services as indispensable, considering the firm a Trusted Advisor.
Black Friday Strategy:
Premium Service Discounts: Offer a limited-time discount on premium consulting packages, encouraging clients to expand their engagement.
Exclusive Workshops: Host a complimentary, client-specific workshop addressing emerging industry trends, reinforcing the consulting firm's commitment to the client's success.
Referral Incentives: Introduce a Black Friday referral program where the client receives service credits for referring new clients, leveraging their satisfaction to grow the client base.
Commercial Insurance Broker
Scenario: Insights from Encompass-CX reveal that a client feels their insurance needs are not fully understood, leading to a lukewarm relationship.
Black Friday Strategy:
Customized Policy Reviews: Offer a free, comprehensive review of the client's current policies during the Black Friday period, identifying potential savings or coverage enhancements.
Tailored Coverage Packages: Present bespoke insurance packages at a discounted rate, aligning with the client's specific business risks and needs.
Value-Added Services: Provide additional services such as risk assessment reports or compliance audits at no extra cost for policies renewed or upgraded during Black Friday.
Black Friday presents a unique opportunity for B2B companies to break from traditional approaches and creatively engage their clients. With personalized insights from Encompass-CX, B2B companies can craft Black Friday initiatives that resonate with individual clients.
Beyond discounts, a deeper understanding of client needs will improve customer experience and deliver true value. This proactive approach not only strengthens relationships but also sets the stage for long-term collaboration and trust. With the right focus, B2B Black Friday initiatives can catalyze meaningful growth for businesses.
Bridge the Gap Between Perception and Reality
Let Encompass-CX help you understand your buyer's perception and craft tailored CX strategies for clients!
