The Motivating Riffs and Rhythms of Epic Customer Loyalty
Explore the 4 Motivators of the 6 Dimensions of a Trusted Advisor, acting as magnetic forces that bond a buyer and a seller.
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The Customer Experience Blog
We are in the business of helping you connect your CX programs and practices (however you chose to refer to the work you're doing to make your customers successful), to revenue. Check out our blog to learn more and share your thoughts.
Tom Cates
- Sep 13
- 3 min
Integrity and Competency: The Foundation of Trust
In today's competitive business environment, trust is the cornerstone, built on two fundamental pillars: Integrity and Competency.
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Tom Cates
- May 12
- 2 min
The Truth About Loyalty: Debunking Common Myths That Could Harm Your Business
Business success is often equated with customer loyalty. However, there are common misconceptions about what loyalty truly means. Here...
8 views0 comments
Tom Cates
- May 5
- 3 min
The Science of Human Motivation: Understanding Our Three Brains
In the world of business, building long-term, loyal customer relationships is crucial to success. This involves understanding your...
6 views0 comments
Tom Cates
- Mar 17
- 2 min
Is Retention a Sign of Loyalty?
Customer retention has long been considered a key metric in determining customer loyalty. After all, if a customer keeps coming back year...
8 views0 comments
Tom Cates
- Feb 10
- 3 min
Has Trust Changed?
Trust is a fundamental aspect of any relationship, as every decision is based on trust. While the principles of trust, such as...
4 views0 comments
Tom Cates
- Dec 30, 2022
- 3 min
5 Fundamental Actions to Demonstrate Client Loyalty
If you have been following along for the past few months, we have discussed at length the topic of loyalty. But, what does it mean to be...
8 views0 comments
Tom Cates
- Sep 9, 2022
- 3 min
Loyalty Matters
If you are in a mature industry where an unhappy customer can switch to another provider to get a similar product from another...
7 views0 comments
Tom Cates
- Aug 19, 2022
- 3 min
How to Create Sales Equity in Your Industry
Opportunities to create sales equity vary depending on the industry and/or the sales situation. Even in B2C relationships, it's possible...
18 views0 comments
Tom Cates
- Aug 12, 2022
- 2 min
EARNING SALES EQUITY IS KEY TO PROFITABLE GROWTH
Over the last couple of weeks, we have done a deep dive into product equity and brand equity. However, we have yet to further discuss the...
13 views0 comments
Tom Cates
- Aug 5, 2022
- 4 min
GROWTH OPPORTUNITY IN BRAND EQUITY
Two weeks ago, we briefly discussed brand equity. As a refresher, brand equity is defined as “the tangible and intangible value a buyer...
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Tom Cates
- Jul 29, 2022
- 2 min
GROWTH OPPORTUNITY IN PRODUCT EQUITY
As a reminder from last week’s article, product equity is the tangible and intangible value a buyer receives from his perception of the...
19 views0 comments
Tom Cates
- Jul 15, 2022
- 2 min
PRODUCT, BRAND, OR SALES EQUITY -- WHAT SHOULD YOU FOCUS ON?
Last week, we discussed misconceptions about growth and the two most common mistakes businesses make in regard to growth. As a small...
12 views0 comments
Tom Cates
- Jul 30, 2021
- 4 min
WHAT IS YOUR CUSTOMER RETENTION RATE? CHANCES ARE, IT CAN BE IMPROVED.
So, you want to increase your company’s sales equity but you don’t know how. Let’s take a look at the typical sales process: You give...
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