Tom CatesDec 9, 20223 minHow to Expand Your BusinessMost people’s business goals involve expanding their company. Admittedly, this can be a challenging goal to achieve. However, with these...
Tom CatesDec 2, 20223 min5 Simple Tips for Customer RetentionWe have talked A LOT about the importance of customer retention over the past few weeks. Of course, customer retention is critical in...
Tom CatesNov 18, 20222 minThe Power of Referral ValueImagine: Your team has done great work for Joe. Whenever you are asked to provide a reference, you give them Joe’s number because you...
Tom CatesNov 11, 20223 minThe Lollapalooza Effect of Increasing ReturnsEarning sales equity improves all three value sources and creates a lollapalooza effect of increasing returns. Increased revenues...