The Customer Experience Blog

The CX Blog is packed with B2B success strategies, Trusted Advisor guides, and expert advice on the latest CX trends to help you achieve your business goals.

We're here to help you connect your CX programs and practices, understand your buyer's perception, and increase revenue!

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Understanding Motivation in the Workplace: Exploring the Three Social Motives

Last week, we discussed the contrasting views of Maslow and Murray regarding the number of human needs. However, it's important to...

CX Management

Tom Cates

Jun 2, 20235 min read

Motivation: Unlocking the Power to Drive Action

Motivation is a multifaceted process that encompasses an individual's intensity, direction, and persistence of effort towards achieving a...

Trusted Advisor

Tom Cates

May 26, 20233 min read

The Hedgehog Concept

Choose a Winning Business Strategy: Price, Product, or People? Many brilliant corporate strategy gurus have created and tested...

Business Tips and Tricks

Tom Cates

May 19, 20233 min read

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Beyond the Ornaments: The Art of Being a Savvy Salesperson

How the B2B sales intricacies are much like a Christmas Tree and what you can learn about it to be a truly savvy salesperson.

Tom Cates

Dec 17, 20243 min read

Trusted Advisor

How to Keep Clients Engaged During Summer: 5 Smart Ways to Reinforce Value

Struggling to engage B2B clients during the summer slowdown? Discover 5 proven strategies to communicate value, build trust, and stay top-of-mind in Q3.

How to Build Business Trust That Lasts: 6 Dimensions of a Trusted Advisor Relationship

Trusted Advisors hold a special place in the world of Strategic Account Management. They don’t just deliver on targets; they have a seat...

Amplifying Your Client Rhythms: The 4 Motivators for Customer Loyalty

We delve into each of the 4 Motivators of the 6 Dimensions to Trusted Advisor for the best tips and practices in maintaining loyal customers

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CX Management

Navigating a Customer Experience Management Maturity Model for B2Bs

What is the CXM Maturity Model and how can B2Bs navigate the Five Encompass-CX Maturity Stages to propel business growth? Read more!

Tom Cates

Jan 206 min read

How to Keep Clients Engaged During Summer: 5 Smart Ways to Reinforce Value

Struggling to engage B2B clients during the summer slowdown? Discover 5 proven strategies to communicate value, build trust, and stay top-of-mind in Q3.

Investing in CXM Boosts Retention Rate, Client Tenure, and Sales Equity

In B2B businesses, the synergy between Retention Rate, Client Tenure, and Sales Equity is crucial for long-term success. Here's why:

Navigating a Customer Experience Management Maturity Model for B2Bs

What is the CXM Maturity Model and how can B2Bs navigate the Five Encompass-CX Maturity Stages to propel business growth? Read more!

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The Science of Loyalty

What is Your Customer Retention Rate? Chances are, It Can Be Improved

If your company falls at 80% customer retention rates, chances are you can still improve it and you'll boost your revenue in doing so.

Tom Cates

Mar 31, 20245 min read

What a Rock Band Can Teach B2Bs about Relationship Climate

Explore the 4 Motivators of the 6 Dimensions of a Trusted Advisor, acting as magnetic forces that bond a buyer and a seller.

How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction

The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.

Why Empathy is a Needed Skill in Business Negotiations

Empathy aids in building rapport between clients and advisors. Understand why it's now a crucial skill for Trusted Advisors here on our blog

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Business Tips & Tricks

Customer Vs. Client: There are Differences and Here’s Why they Matter

Identifying a customer vs a client can get confusing. Semantics, right? So what's the difference and why should it matter to your business?

The CX Blog Team

Mar 9, 20244 min read

How to Keep Clients Engaged During Summer: 5 Smart Ways to Reinforce Value

Struggling to engage B2B clients during the summer slowdown? Discover 5 proven strategies to communicate value, build trust, and stay top-of-mind in Q3.