Understanding Your Buyer's Perception will Lead to an Effortless Client Experience
Buyer perceptions are formed based on the buyer’s assessments of businesses. Here's how it affects customer loyalty and retention rates.
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The Customer Experience Blog
The CX Blog is packed with B2B success strategies, Trusted Advisor guides, and expert advice on the latest CX trends to help you achieve your business goals.
We're here to help you connect your CX programs and practices, understand your buyer's perception, and increase revenue!
Recent Posts
Camille Walter
- Jun 25, 2021
- 4 min
Understanding the Customer Experience - and What Insights to Measure
Customer Experience (CX) by definition is the overall perception and interaction of a customer with your company throughout their journey.
Tom Cates
- Jul 24, 2020
- 3 min
Measuring Client Experience: Know Where You Stand with Your Clients
Measuring client experience is a potent tool for growth – if measured correctly and analyzed accurately in the right hands. But why?
Tom Cates
- Jul 24, 2020
- 2 min
Becoming a Trusted Advisor Will Improve Your B2B Experience
Relationships Matter in B2B Customer Experience You perceive your individual client relationships 1 in 2 ways: You are undervaluing them...
Tom Cates
- Jul 24, 2020
- 3 min
NPS is Not Enough to Measure Today's Customer Experience
Firstly, what is NPS or Net Promote Score? Net Promoter Score (NPS) is a metric used to gauge customer loyalty and satisfaction by asking...
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Tom Cates
- Aug 8
- 5 min
7 Strategies to Improve Team Dynamics for Customer Satisfaction
Strong team dynamics shows your clients that they have Trusted Advisors on their side, beyond .
Trusted Advisor
7 Strategies to Improve Team Dynamics for Customer Satisfaction
Strong team dynamics shows your clients that they have Trusted Advisors on their side, beyond .
Why a Customer isn't a Client: The Trusted Advisor Relationship
Understanding these differences is not just beneficial – it's crucial for businesses aiming to achieve sustainable growth.
How Self-Aware Trusted Advisors Handle Negative Feedback
If there is positive feedback, businesses and sales teams will also face negative feedback. How do you approach this as a Trusted Advisor?
CX Management
Tom Cates
- Jul 18
- 8 min
Customer Experience Benchmarking in B2B Industries
Only 4-32% of your clients likely consider you to be their Trusted Advisor. correlation between the quality of the customer relationship and
Customer Experience Benchmarking in B2B Industries
Only 4-32% of your clients likely consider you to be their Trusted Advisor. correlation between the quality of the customer relationship and
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Refine Your Sales Strategy: Leveraging Customer Feedback
This refining process isn't merely a matter of change for change's sake; it should be driven foremost by feedback. Here's how to do that.
The Science of Loyalty
Tom Cates
- Mar 31
- 5 min
What is Your Customer Retention Rate? Chances are, It Can Be Improved
If your company falls at 80% customer retention rates, chances are you can still improve it and you'll boost your revenue in doing so.
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Why Empathy is a Needed Skill in Business Negotiations
Empathy aids in building rapport between clients and advisors. Understand why it's now a crucial skill for Trusted Advisors here on our blog
Analyze Customer Feedback to Improve Your Advising Strategy
Happy customers are the cornerstone of every successful business, and good advice is key to customer satisfaction. Here's how to analyze it.
Business Tips & Tricks
The CX Blog Team
- Mar 9
- 4 min
Customer Vs. Client: There are Differences and Here’s Why they Matter
Identifying a customer vs a client can get confusing. Semantics, right? So what's the difference and why should it matter to your business?
The Importance of Accountability Culture in Organizations
There is an often overlooked key ingredient in organizational success - the culture of accountability. Here's how you can cultivate.
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Why Empathy is a Needed Skill in Business Negotiations
Empathy aids in building rapport between clients and advisors. Understand why it's now a crucial skill for Trusted Advisors here on our blog
Industry Highlights
Gaining Trust in the Travel Industry with Brand & Sales Equity
The travel industry requires building and maintaining customer trust. How does brand and sales equity prove instrumental in this pursuit?
AI in Healthcare: How Will It Shape the Future?
Curious about Artificial Intelligence's impact on healthcare? Our newest blog explores its benefits, challenges, and approach to its future.
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