Tom CatesApr 44 minGaining Trust in the Travel Industry with Brand & Sales EquityThe travel industry requires building and maintaining customer trust. How does brand and sales equity prove instrumental in this pursuit?
The CX Blog TeamApr 33 min7 Strategies to Balance Profitability and Customer SatisfactionDo you find your company sacrificing one for the other? Here are strategies to help your business balance profitability and CX satisfaction.
Tom CatesMar 2911 minProduct, Brand, or Sales Equity: What Should You Focus On?There are a lot of misconceptions about growth, here's how you can avoid these pitfalls and learn how to leverage equity in business.
Tom CatesJul 12, 20213 minUnderstanding Your Buyer's Perception will Lead to an Effortless Client ExperienceBuyer perceptions are formed based on the buyer’s assessments of businesses. Here's how it affects customer loyalty and retention rates.