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The Customer Experience Blog
The CX Blog is packed with B2B success strategies, Trusted Advisor guides, and expert advice on the latest CX trends to help you achieve your business goals.
We're here to help you connect your CX programs and practices, understand your buyer's perception, and increase revenue!
Recent Posts
Product, Brand, or Sales Equity: What Should You Focus On?
There are a lot of misconceptions about growth, here's how you can avoid these pitfalls and learn how to leverage equity in business.
Tom Cates
Mar 29, 202411 min read
Understanding Your Buyer's Perception will Lead to an Effortless Client Experience
Buyer perceptions are formed based on the buyer’s assessments of businesses. Here's how it affects customer loyalty and retention rates.
Tom Cates
Jul 12, 20214 min read
All Categories
Beyond the Ornaments: The Art of Being a Savvy Salesperson
How the B2B sales intricacies are much like a Christmas Tree and what you can learn about it to be a truly savvy salesperson.
Tom Cates
Dec 17, 20243 min read
Trusted Advisor
Amplifying Your Client Rhythms: The 4 Motivators for Customer Loyalty
We delve into each of the 4 Motivators of the 6 Dimensions to Trusted Advisor for the best tips and practices in maintaining loyal customers
Beyond the Ornaments: The Art of Being a Savvy Salesperson
How the B2B sales intricacies are much like a Christmas Tree and what you can learn about it to be a truly savvy salesperson.
Becoming a Trusted Advisor Will Improve Your B2B Experience
Taking the steps to become a Trusted Advisor to your clients has benefits beyond increasing revenue. Learn more here.
CX Management
Navigating a Customer Experience Management Maturity Model for B2Bs
What is the CXM Maturity Model and how can B2Bs navigate the Five Encompass-CX Maturity Stages to propel business growth? Read more!
Tom Cates
Jan 206 min read
Investing in CXM Boosts Retention Rate, Client Tenure, and Sales Equity
In B2B businesses, the synergy between Retention Rate, Client Tenure, and Sales Equity is crucial for long-term success. Here's why:
Navigating a Customer Experience Management Maturity Model for B2Bs
What is the CXM Maturity Model and how can B2Bs navigate the Five Encompass-CX Maturity Stages to propel business growth? Read more!
Why Your B2B CX Strategy Needs Perception-based Surveys
There is value in collecting consumer surveys but are we truly measuring customer satisfaction the way it should be?
The Science of Loyalty
What is Your Customer Retention Rate? Chances are, It Can Be Improved
If your company falls at 80% customer retention rates, chances are you can still improve it and you'll boost your revenue in doing so.
Tom Cates
Mar 31, 20245 min read
What a Rock Band Can Teach B2Bs about Relationship Climate
Explore the 4 Motivators of the 6 Dimensions of a Trusted Advisor, acting as magnetic forces that bond a buyer and a seller.
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Why Empathy is a Needed Skill in Business Negotiations
Empathy aids in building rapport between clients and advisors. Understand why it's now a crucial skill for Trusted Advisors here on our blog
Business Tips & Tricks
Customer Vs. Client: There are Differences and Here’s Why they Matter
Identifying a customer vs a client can get confusing. Semantics, right? So what's the difference and why should it matter to your business?
The CX Blog Team
Mar 9, 20244 min read
B2B Black Friday Strategies with Encompass-CX
B2Bs have the opportunity to deepen their client relationships through Black Friday sales. Here are B2B Black Friday strategies to employ.
The Importance of Accountability Culture in Organizations
There is an often overlooked key ingredient in organizational success - the culture of accountability. Here's how you can cultivate.
How Can Businesses Effectively Resolve Client Conflicts and Ensure Customer Satisfaction
The thing about conflict is that it can be a way to examine your relationship with your customers and understand where you might be lacking.
Industry Highlights
What it Takes to Be a Trusted Insurance Advisor
The insurance industry is a highly competitive field. How can you break out of the pack and become a Trusted Insurance Advisor? Read more.
Gaining Trust in the Travel Industry with Brand & Sales Equity
The travel industry requires building and maintaining customer trust. How does brand and sales equity prove instrumental in this pursuit?
AI in Healthcare: How Will It Shape the Future?
Curious about Artificial Intelligence's impact on healthcare? Our newest blog explores its benefits, challenges, and approach to its future.
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