Tom CatesApr 21, 20233 minBuilding Sales Equity: The Power of Thanking Your Customers All Year RoundIn today's business landscape, customer experience is a topic that has caught the attention of managers, executives, and consultants...
Tom CatesApr 7, 20232 minBeing One in a Million is Not EnoughIf you are in the market for stainless steel tubing, a simple Google search can quickly overwhelm you with over five million results in...
Tom CatesMar 3, 20232 minThe Evolution of Customer SatisfactionOver the past few decades, customer satisfaction has undergone significant changes, driven by technological advancements and changing...
Tom CatesFeb 24, 20232 minWhy Customer Satisfaction is Not Enough for B2B SalesIn B2B sales, focusing solely on customer satisfaction and using traditional measures to build stronger client relationships is a...